Numerous real estate projects face difficulties in practical execution of phases due to lack of important & clear execution plans that facilitate execution, assist in supervision, and enable the management to evaluate performance, control work progress and regular execution phases.
By preparing execution plans of the project, the investment is converted into a tangible reality without difficulties. The following plans will be prepared for the project:

• Preparation of Economical Feasibility Studies :

Information and field data about the site and the project are compiled and analyzed by SWAT system, which monitors elements of strength and weakness, opportunities and risks. Field analytical studies will be made to study market needs and competition status. Accurate vision about proper development concepts  and initial investment will be established together with preparation of initial financial studies that show the cost and revenue on each investment alternative and to recommend the proper one.

• Preparation of Fiscal & Financing Studies:

This is accomplished by exploiting experience of the work team and partners in establishing real estate portfolios and funds, selection of the best financing instruments, preparation of the required financing memos (From summaries of feasibility studies & execution plans), coordination with authorized financial consultants to verify financial studies and to submit an official investment document to the financing parties, contacts and negotiations with financing parties, supervision of preparation of intent memos and contracts through the legal consultant.

• Preparation and implementation of Total Quality Management:
•  1. In administrative organization.
•  2. In initial studies of real estate project (Environmental, legal, technical, fiscal, marketing).
•  3. In engineering & technical management (Designs & plans/construction phases/executive contracts/supervision and management of projects/execution works).
•  4. In marketing and sales (The 4p's marketing mixture/sales operation/after-sale services/customer relations).
•  5. Operational phases (Principles and fundamentals of operation management/manpower management).
•  6. Integrated and intelligent solutions and Information technology (Resources management & planning/best international practices/ data and information solution systems/ intelligent solutions/advanced urban systems).
•  7. Preparation of urban, planning and development studies.
•  8. Preparation of marketing & operational studies.
•  9. Direction of investment (Opportunities, ideas, concepts).

In this regard the company will make the following:
1. Comprehensive verification of official documents of the site or the project.
2. Field visits to the proposed site or project.
3. Calling upon competent parties for necessary consultations.
4. Defining the proper investment strategies.
5. Defining investment limitations of owner or investor.
6. Preparation of the general investment memo with comments and recommendation.

The company plays the role of the manager and the general supervisor on the projects to ensure progress and success of investments. Work progress is monitored and followed up in compliance with the pre-established developmental, financial and marketing plans, by relying on the qualified and trained experts and on the strategic partners. Examples of these works are :
1. Representation of the owner before parties involved.
2. Management and supervision of project contracts.
3. General consulting and technical supervision on project execution.
4. Delivery and final hand-over of the project.
5. Documentation, monitoring, recording and analysis of project phases and preparation of the project register.

The Company is aware of the importance of the real estate evaluation. Substantial investment decisions are based on real estate evaluation. In order to meet the demand of several customers such as banks, financing & juristic parties, the Company endeavors to extend this service in professional ways through a specialized real estate evaluation team. The team is approved by specialized educational and training real estate institutions for submission of evaluation reports for the following purposes:
1. Determination of price of the real estate property.
2. To help the purchaser to decide the fair purchase price.
3. Determination of the value of specific property as a part of an estate.
4. Determination of a percentage value of properties for various parties.
5. Determination of properties to be exchanged upon merger, liquidation or bankruptcy of companies.
6. Determination of the value of a real estate loan financing which is usually a percentage of the market value of the property.
7. Determination of properties rent as a percentage of their value.
8. Determination of the insurance value of the properties.
9. Determination of the cost of construction defects involved in judicial proceedings.
10. Determination of properties losses as a result of fire, storms, earthquakes .. etc.
11. Evaluation of properties for calculation of taxes.
12. Determination of taxes on properties donations.
13. Determination of real estate taxes at the time of properties sale.
14. Evaluation of properties in the events of divorce and division of properties between the spouses.
15. Evaluation of properties during lawsuits between numerous parties.
16. Determination of value of future expansion works.
17. Determination of the proper value for use of vacant properties.
18. To decide whether a building to be demolished or not for re-use in a better way.
19. Determination of whether the current use of properties is the best or not.
20. Others.
  The Company adopts modern scientific procedures in real estate evaluation through field visits, survey, photography, topography and use of GPS systems to pinpoint the site accurately. Modern evaluation instruments are used in evaluation of properties such as income account, calculation of cost and depreciation, similar sales, profitable residual value and cash flow which depend on a group of criteria that affect property price supported by a wide data base and the extensive experience of the real estate evaluation team. The company is keen to ensure the elements of success of results of any real estate accurate evaluation such as the various professional efficient expertise, extended experience, monitoring, compilation, documentation and analysis of information, impartiality and neutrality and adherence to the moral professional behavior.

The Company adopts professional marketing in the real estate field through marketing alliances or via the highly-trained and specialized work team by concentrating on the 4P's marketing mixture, that include:
   - Products.
   - Prices.
   - Place.
   - Promotion.

 The detailed elements of each component are accurately established. Plans, programs, budget and execution are set as planned first, with continuous amendment and evaluation to achieve the best possible results.
The marketing team monitors marketing trends and clients ambitions and desires, and makes necessary marketing studies of the project before, during and after execution. 
The marketing team has an extensive data base of actual and potential clients for various projects and products. The team can adapt with various types and categories of customers according  to the products available. The team monitors the market continuously and practically by  observing social phenomenon and various fluctuations that guide the sale and marketing operations in the right direction.

EDLAL  website, which is run by the Company, makes available marketing advantages, extensive information and daily monitoring of Arab markets, a matter that gives the different real estate sections of the Company a competitive advantage in rendering unparalleled services.